Privacy Policy

Your privacy matters.

This Privacy Policy explains how Good Humans collects, uses, shares, and protects personal information when you visit our website, place an order, contact us, or interact with our services.

Last updated: April 24, 2026

Overview

Good Humans operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience. We refer to these collectively as the “Services.”

Good Humans is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, complete another transaction, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including payment card information, transaction details, form of payment, payment confirmation, and other payment details.
  • Account information, including your username, password, security questions, preferences, and account settings.
  • Transaction information, including items you view, add to your cart, add to a wishlist, purchase, return, exchange, cancel, or otherwise interact with.
  • Communications with us, including information you include when contacting customer support or sending us a message.
  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, use the Services, communicate with us, or otherwise provide personal information.
  • Automatically through the Services, including from your device when you visit our website or use cookies and similar technologies.
  • From service providers, including when they collect or process personal information on our behalf to help us provide the Services.
  • From partners or other third parties, where permitted by law.

How We Use Your Personal Information

Providing, Tailoring, and Improving the Services

We use your personal information to provide the Services, including to process payments, fulfill orders, arrange shipping, process purchases, returns, exchanges, cancellations, or other transactions, maintain your account, provide customer support, remember preferences, recommend products, and improve the shopping experience.

Marketing and Advertising

We may use personal information for marketing and promotional purposes, such as sending promotional communications by email, text message, or postal mail, and showing online advertisements for products or services on our website or other websites.

Security and Fraud Prevention

We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

Communicating With You

We use personal information to provide customer support, respond to your questions, provide effective services, and maintain our business relationship with you.

Legal Reasons

We may use personal information to comply with applicable law, respond to valid legal process, participate in civil discovery or legal proceedings, enforce our terms or policies, and investigate potential violations.

SMS/Text Messaging Privacy

If you choose to provide your mobile phone number and opt in to receive SMS or MMS messages from Good Humans, we may use your phone number to send text messages related to your interaction with us.

Text messaging may include order updates, delivery updates, customer support replies, missed-call follow-up, return or exchange assistance, abandoned checkout reminders, and other messages related to your orders, account, purchases, or requests. Where separately consented to, we may also send promotional text messages.

You are not required to opt in to text messages to make a purchase from Good Humans. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to a text message. For help, reply HELP or contact us at hello@goodhumansco.com or 866-691-5463.

We do not sell, rent, share, or transfer SMS opt-in data, mobile phone numbers, or text messaging consent with third parties or affiliates for their own marketing or promotional purposes.

This includes text messaging originator opt-in data and consent. This information will not be shared with any third parties except as necessary to provide the messaging service, comply with law, or protect the rights, safety, and security of Good Humans, our customers, or others.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
  • With business and marketing partners to provide marketing services and advertise to you, subject to applicable law and your rights and choices.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group, where permitted by law.
  • In connection with a business transaction such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.
  • To comply with legal obligations, respond to subpoenas or other valid legal requests, enforce our terms or policies, and protect or defend the Services, our rights, and the rights of our users or others.

Notwithstanding anything else in this Privacy Policy, SMS opt-in data, mobile phone numbers, and text messaging consent are not sold, rented, shared, or transferred to third parties or affiliates for their own marketing or promotional purposes.

Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside.

To help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. In these circumstances, Shopify may be responsible for the processing of your personal information, including responding to requests to exercise rights over information processed by Shopify for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit Shopify’s Consumer Privacy Policy and Privacy Portal: https://privacy.shopify.com/en .

Third-Party Websites and Links

The Services may include links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party sites or platforms. Our inclusion of links does not, by itself, imply endorsement of those sites or their owners or operators.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms may be defined by applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline a request as permitted by law.

  • Right to Access / Know: You may have a right to request access to personal information we hold about you.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of personal information we hold about you and request that we transfer it to a third party, subject to certain exceptions.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising: Depending on where you reside, you may have a right to opt out of the “sale” or “sharing” of personal information or the processing of personal information for targeted advertising.
  • Managing Communication Preferences: You may opt out of promotional emails by using the unsubscribe option displayed in those emails. If you opt out, we may still send non-promotional emails, such as messages about your account or orders.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser used to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will apply the opt-out request to the account as well. Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your browser or device.

Additional Rights for the UK and European Economic Area

If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations provided by local law, you may have additional rights, including:

  • Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent: Where we rely on consent to process personal information, you may have the right to withdraw consent. Withdrawal does not affect the lawfulness of processing based on consent before the withdrawal.

You may exercise rights where indicated on the Services or by contacting us using the contact details below. To learn more about how Shopify uses personal information and rights related to data processed by Shopify, visit: https://privacy.shopify.com/en .

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing requests, as permitted or required by law. You may also be able to designate an authorized agent to make requests on your behalf, subject to verification and proof of authorization.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside the country where you live. If we transfer personal information out of the European Economic Area or United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent transfer mechanisms, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your rights, please contact us:

Email: hello@goodhumansco.com
Mailing Address:
PO Box 76
Millsboro, Delaware 19966

For the purpose of applicable data protection laws, Good Humans is the data controller of your personal information.